When the market plunges, how do you connect with all your clients when so many are demanding instant access?
It is hard to be proactive when the markets are gyrating and you have 4 clients on hold. With so many to serve, it is imperative you utilize strategies that let you reach many with a single effort. Many of our clients are doing an excellent job of connecting with clients, and using this period to add new clients. What are they doing?
In addition to proactively contacting clients by phone in priority order, many are using their newsletters to address questions and issues that many clients are asking. These include
“What is happening in the markets? How did this happen?”
“Is my money safe? How do I protect my money?”
“Will your company still be in business next week?”
“What happens to my money if your firm gets sold?
“What should I do with my investments?”
Our clients report that as a result of these client updates, not only are fewer clients calling in but the calls are shorter since many of the questions have been answered by their newsletter.
With the market moving so quickly, some of our clients are hosting evening conference calls as a quick response vehicle to address many people’s questions with a single effort. Others are hosting a series of client discussion groups and “town hall meetings” to address many people’s concerns with a single effort. Others are conducting market overview briefings.
Many of our clients are also using these vehicles to generate referrals. The beauty of referrals in a market meltdown is that referred prospects feel a strong urgency to take action. They are seeking shelter from the storm. Our clients find that these prospects are more willing to move their accounts immediately.
By using these tools, you can reduce your workload, demonstrate your responsiveness in a crisis, and grow your business.
To learn more about our “Re-charge Your Business after the Crash” call 800-865-2867 or Contact Us.