If you want to drive your business through referrals, it’s vital to implement a systematic process you can execute consistently. Whether you call it a referral system or referral program, it needs to contain several components.
These include:
- Define how you will integrate the most appropriate referral strategies into your client service system in a consistent way so that it becomes standard operating procedure. For example, you might make the referral conversation a standard part of certain types of meetings. It always happens in those meeting types.
- Determine how you want to position the referral process with your clients. Do you want your clients to perceive your referral program as primarily a way for you to grow your business or do you want it to be about helping people they know?
- Map out how you will cultivate closer relationships with those who can be consistent referral sources. You will need to include how you will make the effort of referring you a WIN for the referral sources.
- Specify how you will reinforce referral sources when they refer you so they continue to do so.
- Define how you will make the introduction process easy and comfortable for your referral sources.
- These components of your referral program (referral system) need to fit together in a congruent way. When you clearly specify the 5 components above, you will see a steady rise in the quality and quantity of referrals you receive.
To learn more about constructing a powerful referral program that generates all that you will ever need, write to info@referralmastery.com or visit www.referralmastery.com