When the market plunges, how do you connect with all your clients when so many are demanding instant access?<\/p>\n
It is hard to be proactive when the markets are gyrating and you have 4 clients on hold.\u00a0 With so many to serve, it is imperative you utilize strategies that let you reach many with a single effort.\u00a0 Many of our clients are doing an excellent job of connecting with clients, and using this period to add new clients.\u00a0\u00a0 What are they doing?<\/p>\n
In addition to proactively contacting clients by phone in priority order, many are using their newsletters to address questions and issues that many clients are asking.\u00a0 These include<\/p>\n
“What is happening in the markets? How did this happen?”<\/p>\n
“Is my money safe?\u00a0 How do I protect my money?”<\/p>\n
“Will your company still be in business next week?”<\/p>\n
“What happens to my money if your firm gets sold?<\/p>\n
“What should I do with my investments?”<\/p>\n
Our clients report that as a result of these client updates, not only are fewer clients calling in but the calls are shorter since many of the questions have been answered by their newsletter.<\/p>\n
With the market moving so quickly, some of our clients are hosting evening conference calls as a quick response vehicle to address many people\u2019s questions with a single effort.\u00a0 Others are hosting a series of client discussion groups and \u201ctown hall meetings\u201d to address many people\u2019s concerns with a single effort.\u00a0 Others are conducting market overview briefings.<\/p>\n
Many of our clients are also using these vehicles to generate referrals.\u00a0 The beauty of referrals in a market meltdown is that referred prospects feel a strong urgency to take action.\u00a0\u00a0 They are seeking shelter from the storm.\u00a0 Our clients find that these prospects are more willing to move their accounts immediately.<\/p>\n
By using these tools, you can reduce your workload, demonstrate your responsiveness in a crisis, and grow your business.<\/p>\n