{"id":92,"date":"2013-04-24T16:14:39","date_gmt":"2013-04-24T21:14:39","guid":{"rendered":"http:\/\/www.referralmastery.com\/blog\/?p=92"},"modified":"2013-04-25T14:24:48","modified_gmt":"2013-04-25T19:24:48","slug":"how-to-structure-your-referral-program-to-generate-all-the-referrals-you-will-ever-need","status":"publish","type":"post","link":"https:\/\/www.referralmastery.com\/blog\/how-to-structure-your-referral-program-to-generate-all-the-referrals-you-will-ever-need\/","title":{"rendered":"How to structure Your Referral Program to Generate All the Referrals You Will Ever Need"},"content":{"rendered":"<p>If you want to drive your business through referrals, it\u2019s vital to implement a systematic process you can execute consistently.  Whether you call it a <a href=\"http:\/\/www.referralmastery.com\/\"><strong>referral system<\/strong><\/a> or <a href=\"http:\/\/www.referralmastery.com\/sales_managers_meeting_planners\/coaching_select_advisors_teams\/\"><strong>referral program<\/strong><\/a>, it needs to contain several components.<\/p>\n<p>These include:<\/p>\n<ul>\n<li>Define how you will integrate the most appropriate referral strategies into your client service system in a consistent way so that it becomes standard operating procedure.  For example, you might make the referral conversation a standard part of certain types of meetings.  It always happens in those meeting types.<\/li>\n<li>Determine how you want to position the referral process with your clients.  Do you want your clients to perceive your referral program as primarily a way for you to grow your business or do you want it to be about helping people they know?<\/li>\n<li>Map out how you will cultivate closer relationships with those who can be consistent referral sources.  You will need to include how you will make the effort of referring you a WIN for the referral sources.<\/li>\n<li>Specify how you will reinforce referral sources when they refer you so they continue to do so.<\/li>\n<li>Define how you will make the introduction process easy and comfortable for your referral sources.<\/li>\n<li>These components of your referral program (referral system) need to fit together in a congruent way.  When you clearly specify the 5 components above, you will see a steady rise in the quality and quantity of referrals you receive.<\/li>\n<\/ul>\n<p>To learn more about constructing a powerful referral program that generates all that you will ever need, write to <a href=\"mailto:info@referralmastery.com\">info@referralmastery.com<\/a> or visit <a href=\"http:\/\/www.referralmastery.com\/\">www.referralmastery.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you want to drive your business through referrals, it\u2019s vital to implement a systematic process you can execute consistently. Whether you call it a referral system or referral program, it needs to contain several components. These include: Define how you will integrate the most appropriate referral strategies into your client service system in a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-92","post","type-post","status-publish","format-standard","hentry","category-generating-referrals"],"_links":{"self":[{"href":"https:\/\/www.referralmastery.com\/blog\/wp-json\/wp\/v2\/posts\/92","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.referralmastery.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.referralmastery.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.referralmastery.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.referralmastery.com\/blog\/wp-json\/wp\/v2\/comments?post=92"}],"version-history":[{"count":8,"href":"https:\/\/www.referralmastery.com\/blog\/wp-json\/wp\/v2\/posts\/92\/revisions"}],"predecessor-version":[{"id":107,"href":"https:\/\/www.referralmastery.com\/blog\/wp-json\/wp\/v2\/posts\/92\/revisions\/107"}],"wp:attachment":[{"href":"https:\/\/www.referralmastery.com\/blog\/wp-json\/wp\/v2\/media?parent=92"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.referralmastery.com\/blog\/wp-json\/wp\/v2\/categories?post=92"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.referralmastery.com\/blog\/wp-json\/wp\/v2\/tags?post=92"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}